Our Marketing Plan is based on a building a 21st Century virtual team  (Consortium) from all parts of the industry to build a five mile demonstration model. After this, we will market franchises of the demonstration model's specifications world wide. This  will involve using Internet tools to accelerate communications amongst the consortium members, government agencies,  private investment companies and public media. All participants will be supported by our web site's interactive services. These interactive services include a library of documents, images, polling options, video conferencing and discussion services. All the planning and financial documents necessary to accomplish this venture can be collaboratively produced and edited via the Internet.  Our marketing tools include:

 

 

 

Marketing Tool

Status

 

Web site- complete information and  services 

Completed

 

Postcards for announcements

Completed

 

Flyers 11 x 17" for exposure

Completed

 

Posters  for public awareness       

Completed

 

CD-ROM of Business Plan  Summary 

Completed

 

Investor Book for due diligence         

Completed

 

Slide Show for audiences                  

Completed

 

email broadcast for new Economic Model  

Completed

Library access for file transfer                               

Completed

 

Polling for public feed back      

Completed

 

Buttons for public support

Planned

 

Yard signs for public support

Planned

 

Video tape for TV news and classroom

Planned

 

Cable TV ads for public campaign

Planned

 

Newspaper articles for public support

Planned

 

Magazine articles for public support

Planned

 

TV documentary for public support

Planned

Model kits for sale

Planned

 

3D computer animation for trade shows

Planned

MARKETING ACTIVITIES PLANNED WHEN FUNDED

 

Distribute 10,000 CD-ROM's of our story to investors, agencies, media, industry and builders

 

Update the users remote software to run our programs including viewers, browsers and animations

 

Monthly on-line broadcast conferences

 

Weekly collaborative conferencing among members

 

Broadcasting e-mail announcements 

 

Building a transit database of all the participants

 

Establishing marketing presence in selected early target areas including Denver,  Keystone, Ft. Lauderdale, Grand Canyon, St. Thomas, Honolulu, Los Angeles and Seattle

 

Build a scaled model of the test track as an erector set that can be boxed and shipped to a City Council meeting. This model will demonstrate automation controls such as merging, headways, switching, docking.

 

 

PUBLIC APPROVAL CAMPAIGN Out of the initial $5 million funding sufficient resources will be allocated to wage a vigorous campaign for the public to approve the concept of State Operating Franchise. This authority to operate will be the basis for raising private capital to build various systems. The campaign will use a variety of media to direct attention to our web site where our story can be told very effectively; bumper stickers, yard signs, postcards, posters, CD-ROM, video tape-talk shows.

 

 

 

PUBLIC SALES  

A database has been started for future sales of buyers who have a congestion problem. There are hundreds of :

 

Malls 
Resorts
Airports 
Hospitals
Attractions
Downtowns

Universities
Office parks
Cruise ports
National parks
Transit  agencies
Arenas and stadiums

 
 

SHARING OUR WEB SITES

SmartSkyways will supply a private on-line service to all members using our media tools such as our Telelibrary (file transfer-based site) for collaboration. The Telelibrary shares interactive connections with remote users for serving both reading and publishing. Our targets are  government agencies and businesses in the transport and travel industries that want to sponsor a system.  All participants will financially support the development of the Telelibrary site with monthly subscriber dues for various degrees of use.

GOVERNMENT AGENCIES 

A competition is always more interesting in a public vote. We will invite RTD, CIFCA, CDOT and other agencies to join us in a comparing their configuration of  a 300 state network. This will compare monorail, highways, light rail, and  conventional rail to our SmartSkyways system for technology, financing plan and management team.

This page shows main agencies we want as co-sponsors on a web site for publishing on election campaigns of future transport to the Denver voters next fall. Eventually want to combine all our  government agencies to help shape an International debate  into an on-line collaboration  using our media tools for publishing capital  formation offerings on a variety of ventures such as bond or equity marketing to Wall Street. We are developing an on-line polling capability to find public consensus faster.  This web site will also be show how to collect and distribute the views of each constituency: Each agency will be given a proposal for how they can work with us  to publish their Vision of the Future". This hyperlink illustrates how each agency can be accessed.

PROPOSALS FOR VENTURE CAPITAL TARGETS

$5 million  for funding the packaging the legal, design, financial program and engineering  for  
1. voters approval of an operating franchise 
2. marketing a  $88 Million 
Development Consortia.  
See other Specific Proposals below. The following Institutions should be approached as an on-line sponsors who will each  provide  needed information and share it with other participants on-line. Over time, we think this formula will produce investment capital.

JOINT STUDY OPPORTUNITIES

INDUSTRY - SmartSkyways will offer joint development ventures  among many sectors. These joint studies can occur using our sales model track to show the proof of technology for automating  ROW's and routes. Each venture will include a minimum amount per month to support the web site and then such other venture costs as may be agreed by the parties.    

  • LIGHT RAIL - joint study of collection and distribution linkages

  • RAILROADS- joint study of new revenues from automating ROW

  • AMTRAK- joint study of resort and city linkages

  • FREIGHT -joint study for automation of cargo on our model

  • AIRLINES - joint study of automating the link to last mile distribution and collection

  • BUS - joint study of collector distributor relationship to model

TRAVEL SERVICES

  • BANKS -financial clearinghouse for travel reservation transactions

  • RESORTS- joint study of economic benefits to their local towns

  • HOTELS- joint study for reservations marketing and later targets for station stops and local loops

  • BOOKING AGENCY’S -joint study of automating travel reservations

  • ATTRACTIONS-  Joint study of adding fun and entertainment to local loop and connects other rides 

GOVERNMENT

  • LOCAL -joint study on model for Transit oriented development & economic impact

  • FEDERAL joint study of tax incentive for privatizing infrastructure and spin off taxable investments

  • STATE - joint study of using 3.5% sales tax to purchase infrastructure

PRIVATIZATION PARTNERSHIPS

 

 

 

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